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New tins tap into the brand’s heritage to create a distinctively vintage look.
September 14, 2018
By: Anthony Locicero
Copy editor, New York Post
Mondelez partnered with Crown Aerosols & Promotional Packaging to create a limited edition 80th anniversary tin for its “Cadbury Roses” brand, a flagship product for the chocolatier. Introduced in 1938 as an entry point for Cadbury into the chocolate assortment market, the brand pays homage to the flower of the same name. For this milestone, Mondelez wanted to highlight the brand’s longevity and quality by creating two premium, collectible tins that would match its heritage. The retro, v...
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